9 Most Effective Ways To Use Videos In Your Digital Marketing Strategy

Do you seek ways to widen audience reach? Look no further than video marketing. Posting videos increases online audience engagement. Videos also improve customers’ experiences by educating them about your products and services.

Data show that about 88% of buyers watch a brand video before buying. Another Google research also indicates that more than 85% of customers use an online video for shopping research. Posting a video to your social media will increase engagement by 1200%. Videos are also good for SEO. Websites with videos rank better, which is good for businesses. Ranking better attract visitors and increases sales.

Having learned the effectiveness of videos in marketing, where do you begin integrating them into your digital marketing strategy? Creating videos for marketing isn’t complicated. You only need to invest a little time and effort to succeed. Check out the tips below on using video content in your digital campaigns.

Best Ways to Incorporate Videos into Your Digital Marketing Strategy

Include Videos in Your Marketing Emails

Every day average office worker gets more than 100 emails daily. As a marketer, your work ensures your emails stand out for the recipient to open and read. Email recipients often skim through the text to get the most important message. However, adding a video to your marketing emails increases click-through rates by up to 65%. Furthermore, email videos raise brand awareness and conversions by educating customers.

Not everyone opens marketing emails. But emails with videos have been shown to increase the open email rate by up to 19%. The word video alone in the subject line of an email piques the recipient’s interest and compels them to open the mail. Email videos engage more, deliver a marketing message quickly, and enhance effective communication with your audience.

Embed Videos to Your Website

Do you have a business website? A website is the hub of all your online operations. You engage the visitors immediately when you add a video to your landing page. As data indicates, videos on a landing page will increase conversion rate by up to 86%, which helps to gain more leads and increase sales.

Many buyers come online to learn more about brands or products. So, you will find customers hoping to get your brand testimonials or product demonstrations. Through video content, your website visitors get the most out of your site.

Videos on the website also play a key role in SEO. For example, many visitors spend more time on your website if it has videos, which helps to rank better. Butter-ranking websites build visitors’ trust and draw more traffic, increasing the potential for more sales and revenue generation.

Create a YouTube Channel and Post Quality Videos

YouTube is a great video platform. Posting brand videos on YouTube channels helps to reach a wider audience and promote brand awareness and sales volume. Remember, YouTube has more than 2.6 billion users worldwide, making it the best platform to post videos and reach more customers.

In addition, YouTube has become a great search engine. Today, YouTube will rank your post’s videos, increasing traffic and educating your viewers about your products or services. But you will have to optimize your videos to rank better on YouTube. Ensure your video has a good description, title, and keyword.

But first, you should pay attention to the quality of your videos. For your video to attract viewers and rank better, it should be of high quality and offer value to your viewers. When creating videos to post o YouTube, begin by capturing quality brand clips. Get a good editing tool to polish your clips into a great video from there. Today, you can edit a video online, saving you time and the cost of hiring a studio.

Create Mobile-Friendly Videos

More than 36% of internet users depend on mobile phones to watch videos online. So, keep mobile phone viewers in mind when planning to include videos in your digital marketing strategy. Optimizing videos for mobile viewers makes it easy to find your content and engage with it. Using square-shaped videos has proven to perform better on many mobile devices.

In addition, your videos need to be short. Shorter videos for mobile phone viewers achieve higher engagement rates. Many mobile phone viewers don’t commit to a long-form video. You should always aim to be brief and focused on the business message you are passing through a video.

If you capture too much footage, you don’t have to include everything in your video. Get a free video editor and trim your clips into precise content that your audience can watch through mobile devices. 

You only need to collect your clips, go online and choose an editing tool that suits the video you intend to create. For example, some online video editing tools offer free audio you can add to your content to make it more attractive.

Create Testimonial Videos

Do you have existing happy customers? Get their testimonies about your band and develop a testimonial video. User testimonials and case studies are effective in convincing your potential customers to make a buying decision.

Many buyers trust peer recommendations more than advertisements from companies or brands. Therefore, with a testimonial video, you give your brand authenticity and credibility, which consumers want to see.

Keep in mind that happy buyers are the best brand advocates. In addition, 86% of marketers using videos get more leads yearly.

Take Advantage of User-Generated Videos

You may have heard about user-generated videos or content but have yet to go beyond to get more information about it. Well, user-generated videos are content your audience creates about your business, brand, or services.

Let’s say you specialize in a certain brand in the market, like toothpaste. Then, your customers can create videos about the toothpaste you sell. For example, customers can create a video titled “best toothpaste you can use.” The user-generated videos give your products or services legitimacy.

Besides legitimacy, user-generated videos are more effective than traditional advertising. Such videos engage your audience and demonstrate customer services, which is good for your business.

But where do you begin with user-generated videos? First, let your audience know what you seek and how they can help. However, you should know how the user-generated videos should be. Then, you can let your customers make videos about what you offer and allow them to post on their social media. Equally, you might agree with your audience to create videos about your business and post them to your landing pages.

Post Product Videos

Product or brand marketing is best told visually. You need to show rather than tell if you sell complex products or services. Buyers or customers consume video content faster than text, making videos the best medium to communicate how your products work.

You can develop a short explainer video or longer webinars, diving deep into the specifics of your brand. And then, you incorporate such videos into social posts, announcement blogs, or press releases.

Many buyers are likely to consider your product after watching your product videos. In addition, posting product videos with an order form increases the conversion rate more than a page with no videos. Research by Hubspot shows that 81% of marketers agree that product videos directly impact sales growth. Furthermore, a video builds customer trust, increasing the chances of buying a product.

Do Live Videos

Live videos have greater potential to pull a bigger audience. So, you can better the results of your digital marketing strategy through live videos. Live videos help marketers to interact virtually with buyers. As a marketer, you will solve problems and respond to queries from buyers in real time through live videos.

Do you have the latest announcement to make about your products or services? Or is there a vital program you intend to tell your audience about and other product features? If yes, going live can create a buzz among your audience regarding your latest information.

Create Viral Social Media Videos

Many social media platforms exist where you can post your videos. These include Facebook, TikTok, Snapchat, LinkedIn, Twitter, and Instagram. Creating short social videos aimed at groups on social platforms can help your business or brand go viral.

Social media users share videos and, through sharing your content, get millions of views quickly. However, your content should be valuable, entertaining, and high-quality to get shares.

Conclusion

Videos are key to the success of any marketing campaign. With many buyers coming online to learn more about businesses and brands, demand for video content is rising.

Video marketing enhances brand awareness, reaches a wider audience base, and increases conversion rates. However, videos have to be of high quality to be effective. Use the tips above and enjoy greater success with videos in your digital marketing campaigns.