Your sales team plays a significant role in your business, as they are responsible for meeting the company’s growth goals through product and service sales or subscriptions. So, it’s important to encourage top candidates to join your team.
Although the lengthy part of the process ends once you narrow down your applicants, choosing a candidate is only half the battle. Once you’ve completed all the technical work to find the ideal candidate, the next step is to make a compelling offer to get the candidate through the door. However, it can sometimes be challenging to convince your preferred candidate to join your team, especially if they are highly qualified or have other exciting offers. Use the following tips to present your preferred candidate with a job offer they cannot resist.
Offer Reasonable Compensation
Sales professionals with extensive experience will prefer to join a team that values their knowledge and skills. Employers often demonstrate how they feel about a candidate through the compensation they offer.
You will be competing with the market demand for the applicant’s talent, so it’s important to be strategic when setting the ideal number. Instead of focusing on what their previous employer paid them, consider market conditions and the applicant’s expertise, skills, and professionalism to find the correct number to offer.
According to Indeed, candidates may ask for about an additional 10 percent of what they currently earn, but the percentage they may ask for depends on the specifics of the role and other factors, such as cost of living, benefits of the new position, and insurance plans. If the candidate impresses you, consider offering a 10 to 15 percent salary bump to convince them to join your team.
Highlight Company Culture & Growth Opportunities
Your company culture sets expectations for current and future employees, offering them insight into your working practices. A positive workplace culture attracts and retains employees by breaking down barriers between teams, improving decision-making, and boosting overall workflow.
Studies have found that potential employees emphasize company culture before accepting a job offer. A Glassdoor multi-country survey found that 77 percent of respondents would consider a company’s culture before applying for a job. For 56 percent of participants, a good workplace culture was more valuable than salary for job satisfaction.
Highlighting your company culture and growth opportunities can help candidates understand if their value aligns with yours and how they can benefit from joining your team. The opportunity to grow within your company can help candidates perceive the position as a ladder to future success, enabling them to join your team and work hard.
Take Expert Advice from Recruiters
Some employers struggle to find the best ways to communicate with their top sales candidates and present an attractive offer. A sales recruiter can eliminate barriers and help employers connect with candidates with their expert skills.
When you work with Sales Talent Agency, one of the top sales recruiters in New York City, you can take the guesswork out of the process and lean on them for support. Specialized recruiters have deep knowledge of the market and can use their knowledge and data to help employers create a reasonable compensation package for top candidates. This typically involves salary, bonuses, incentives, and perks. When you seek help from experts, you can collectively create a package your preferred candidate cannot refuse.
Extending a job offer to top sales candidates is a pivotal task, so it’s important to be strategic throughout the process. Offering reasonable compensation, highlighting your company’s culture, and seeking expert advice from recruiters are great ways to convince your preferred candidate to join your team.