Not every startup is a success, most of them fail in the first year. The major reason behind this is ‘incompetence’. You don’t know what you’re up against and what exactly you need to offer to grab customer attention.
This becomes even more complicated when you’re starting an eyewear business as the competition is cutthroat these days.
If you’re also considering starting your own eyewear startup, here are the 5 things you should know.
Innovation is Important
No matter which industry you’re in, you can’t go much far if you don’t innovate new offerings and find new solutions to your customers’ problems.
Well, the eyewear industry is no exception here. If you want to earn a name among the big companies, you need to constantly innovate and improve your services to keep your business relevant.
Specscart is one such eyewear company that understood the customer needs and launched services as Specscart Rocket to give next day delivery for your online prescription glasses, sunglasses or non-prescription eyewear.
You Need to Solve a Problem
Your startup won’t matter to the customers if you aren’t solving a problem they’re facing. Create a solution to those problems or see how you can improve the solutions existing already.
Once you make these solutions your business, you’ll see how well your startup will perform. It’s just a basic supply and demand if you want to put it in simple terms.
For example, customers used to shy away from buying glasses online as it takes away the ability to check the quality and physically try out the product. But, with services such as a home trial, customers can try glasses on at home for free to check the quality, fit and make up their mind.
Build a Network on Social Media
Social media can be of huge help to new businesses. As millions of people hang on social media every day, it can do wonders to spread the word about your business.
You need to follow people who are into your business (your competitors’ followers count as well). You can also build communities and share your thoughts and expertise in your particular industries to establish yourself as an industry leader.
Create a Simple Product
The internet is filled with information and that’s confusing already. Make your offering or product as simple as possible. It’s great if your product has few features, good functionality and simple pricing.
If you’re manufacturing glasses for men and women, keep the products simple so they add value to your customer’s life.
Also, don’t bombard your customers with huge choices as it will confuse them. You can use filters to organise the broad categories and make them simple for the end-user.
Observe, Listen And Resolve
Your business won’t live long if it doesn’t attract customers. Making your customers feel valued by listening to their grievances and working on them is the best way to improve your business and gain customer trust.
Keep an open mind to every type of feedback you get to help yourself adapt to the change. You’ll be doing your startup business a huge favour by doing so.
These were the 5 most important things that every startup should consider before they come out with a business plan.