Are you trying to use TikTok for your digital marketing and advertising? If yes, the most important thing to understand about TikTok is that it is an app that, with successful content, will turn your engagement rate higher. TikTok is driving more than 17% engagement among the audience. No other apps are reaching this percentage of engagement rate. If you want to strengthen your fame, buy tiktok followers and boost your social presence. To make your content reach an ideal audience, you have to leverage your storytelling techniques. Are you Wondering how to tell an authentic story through short-form video?
This article will discuss some of the brand storytelling frameworks to outshine your competition. Let’s get started!
What Should You Consider While Creating Content For TikTok?
There are no set rules that certain content will win on TikTok. But, the more authentic and original content will reach quickly among the audience. The video content that shows more of a human side nature is topping the list of trending videos, and the TikTok audience like it when the TikTokers share their experiences in a narrated form. As TikTok is a trend-driven platform, it is tricky to analyze the algorithm. But, when the true personality of brands is shown, it gets more likes, comments, and views. Therefore, the video content should stay connected to the audience.
5 Storytelling Frameworks To Consider In TikTok
1. Story Of Your Brand Or Products
As the TikTok platform is getting more competitive, storytelling is becoming essential. Storytelling is a whole new experience for viewers. The captions you use, the background of videos, your mannerisms, and the words you express all together matter greatly in storytelling. When you tell your authentic story, it automatically builds trust among your audience. So make your video memorable. Start with some energetic quotes and end with a moral or thought that people should think about after watching your video. Before telling the story of your brand or product, think about how it originated and developed. Now you will get a clear idea to go with storytelling.
Tips For Your Product Stories
- Leverage user-generated content that addresses users directly.
- Introduce your product or service with a clear message.
- Produce images or text that explains your more clearly about your products.
- End with the call-to-action link so that they visit your website or online store.
2. Convey Your Story In A Short Duration
Today, viewers are very quick to swipe up your videos. Therefore, the first 3 seconds are more crucial. If you tell your story relating to the problem and end up with a solution, you master the storytelling process. You can state a problem and say the drawbacks if you don’t implement the solution. If you are a brand founder, tell your personal story to the audience. It will drive more traffic to your video. Apart from this, the video quality should be of high resolution so that it will deliver a great experience to the audience.
For example, you can show the results of a beauty product after using it. You can also break down the points on how to use step by step through captioning. You can show different methods of using the same beauty product. But make sure everything is quality. Quality is more important than quantity.
3. Write An Effective Caption
If you give your video a good and relevant hashtag, then the TikTok algorithm will recognize your video, classify them and serve them to the right population. It will help to extend your reach. If you check on the analytics, you will get to know where people are finding a video. The results are that people find videos only if the algorithm puts you on the for you page. Even captions, not more than 300 characters, will categorize your content.
4. Other Effective Frameworks
Convey how your brand is helpful for the audience and tell them how it is relevant. The more accessible the products are, the audience will begin to like their product. You can show how easily your brand products go with regular usage. For instance, an apparel brand can style their clothes, showcasing versatility and ease of use in different routines.
Pro-tip: Filter 3 or more different environments or routine-based parts of life to showcase your product. Add captions that address its accessibility and use a clear CTA. Make your video content with reliability. If you need to build a healthy relationship with the audience, try using Trollishly and stay ahead of the curve.
5. Attitude Toward Storytelling
Focus on your facial expressions, voice tone, energy, and state of mind. Every element will significantly affect how your audience receives your content. For example, you can use the right background music to evoke certain emotions. Keep your face smiling and voice tone regular. Sometimes a high-pitched voice may be rude to the audience. Give pause and breaks ideally while speaking.
Conclusion
We hope the frameworks above will help you create content that connects with your audience more profoundly and is more entertaining. Try to implement them in your upcoming videos. Don’t worry if anything went wrong on your first attempt. Keep trying until you get out the best. Happy TikToking!